Making Money Online - It's Easy Really
When I built my first website four years ago I really didn't have a clue what I was doing. I was just learning HTML, just started to understand about FTP for uploading files to my host and putting a form together seemed awfully complicated. But it's amazing how quick you start picking these things up. What seemed like such a challenge soon became second nature. In fact, it was all rather easy. Except for one thing....
Four years is a long time but in that time I've put together some very powerful and profitable websites. I actually taught myself ASP.NET programming and have built all my own dynamic websites. I know what it entails, I know how much work goes into it but the one aspect that was truly most challenging was search engine optimisation and marketing, or SEO and SEM for short.
What makes SEO so challenging is that the search engines, apart from all having different criteria in ranking websites, keep moving the goal posts. What worked well a few months ago for good ranking may not necessarily be true today. This means that you cannot just sit back and rest on your laurels. SEO (and SEM) is all about constant tweaking of websites and building a strong inbound link campaign.
This is very tough! Getting links to your site, which is what you need to rank well particularly in Google, is not easy these days. Google are clamping down on people who purchase links, press release links don't seem to count for much, article links aren't worth all that much either...and I could go on. The goal posts have been moved and carrying out a thorough SEO/ SEM campaign is hugely time consuming and results can take months to show up.
So when I start a new website today what do I do differently?
Apart from kicking off my SEO/ SEM campaign I also spend a bit of money on pay-per-click advertising. These are the "sponsored link" ads that appear in search engine results and as "Ads by Google" on third-party websites.
Pay-per-click (PPC) enables you to generate instant traffic to your website without waiting for the search engines to index and rank your website. In fact, after setting up your PPC campaign you can start generating traffic to it pretty much instantly. Some cynics would say that the search engines have made SEO harder for us so that we spend some money on their PPC campaigns. Not me, any proper business would do well to focus efforts on both as both have their individual merits.
One of the main benefits of a PPC campaign is that Google, for example, provides you with some truly excellent tools to monitor and fine tune your traffic and expenditure. It's a fantastic system for generating traffic, for example, to affiliate products. If you're not sure what this means, as an affiliate you basically promote someone else's product and you get a commission if you make a sale. It's actually one of the oldest and still one of the best systems for generating an income online.
In fact, if you're just starting out, or have been marketing online for some time, I guarantee you that there is no better way of making a great income than by setting up a PPC campaign to sell other people's products.
Think about it.....millions are made every day by people using this very system.
Want to be the next Internet millionaire?
Justin Aldridge has built up a series of hugely successful and profitable websites over the past four years. Justin is currently working on PPC revenue generating systems such as PPC Classroom, which is an outstanding revenue generating opporunity for anyone.
Article Source: ArticlesBase.com - Making Money Online - It's Easy Really